Internet Banking Adoption Among Young Intellectuals

The aim of this paper is to study technology acceptance of internet banking among undergraduate students in Malaysia. Thus, the theoretical framework of the paper is based on modified version of Technology Acceptance Model (TAM). This paper develops a technology acceptance model for internet banking, a conceptual framework to explain the factors influencing undergraduate students' acceptance of internet banking. The model employs perceived usefulness (PU), perceived ease of use (PEOU), perceived credibility (PC) and computer self-efficacy (CSE). The first two are two initial constructs for TAM model. The rest are new constructs to be included in the model in order to have an extension of TAM model that better reflects the students’ view. The results suggest that PU, PEOU and PC had a significant relationship with behavioral intention. Further, these measures are good determinant for undergraduate acceptance for internet banking. Results also suggest that PU and PEOU had a significant relationship with CSE. On the contrary, CSE did not associate with PC. Also, PEOU had JIBC December 2007, Vol. 12, No. 3 2 a significant relationship with PU and PC that indicate these scales are related to PEOU in explaining undergraduate preference. The paper is useful in providing the understanding of the TAM among undergraduate from Malaysians’ perspective.